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عمومی::
اشتیاق بلندپروازانه
Aspirational intent is born in the answers to questions such as: What is the one thing that matters most?
In the example of Nick his aspirational intent was to grow the next generation of investors in order to ensure the lasting success of his firm.
His transactional intent was misaligned with his broader aspirational intent, resulting in frustration and ineffectiveness.
This was a painful case of transactional intent being woefully out of line with aspirational intent.
Trouble was, none of these served the aspirational intent that can be glimpsed in the "United Customer Commitment" featured on the corporate website: "We are committed to providing a level of service to our customers that makes us a leader in the airline industry.
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